Circular economy refers to a development model in which emphasis is given in expanding the lifetime of products, reducing the consumption of non-renewable resources and promoting the reuse, recycle and recovery of energy and materials consumed. This development approach enables sustainable growth, with multiple benefits for the society, the economy and the environment, while requiring changes to entire value chains, from the design up to final consumption of products.
At OTE Group we recognize the scarcity of natural resources and their importance in sustainable development To achieve this, principles of circular economy (5R: Refuse, Reduce, Repair, Reuse, Recycle) are integrated in its operations across its value chain.
* Sustainable management of waste generated from telecom & retail network,
buildings and datacenters
These initiatives contribute to the increase of materials recovery and the decrease of waste disposed. Digital technologies are a critical enabler for optimizing resources consumption and management and OTE Group uses technology to develop services that contribute to the dematerialization and decarbonization of the economy as well as to its sustainable growth. At the same time, services and initiatives developed (such as e-bill or the take-back scheme for mobile phones) are expected to increase public awareness on issues related to resources efficiency, recycling practices, etc.