Building Ties

Building Ties

For over half a century, Corporate Responsibility (CR) has been a key part of OTE’s culture, with a particular emphasis on accompanying our market presence with societal awareness and contributions.  Today the values of Corporate Responsibility constitute a strategic component of OTE’s business strategy, planning, policies and operations. 
Through its “Building Ties” CR program, introduced in 2005, OTE focuses on the marketplace, workplace, society and environment issues that are important to the company’s success and to its stakeholders, in close alignment with European and international CR standards. We aim to demonstrate OTE’s presence as a “responsible citizen” every day and create a sustainable business with increased competitiveness.  

Once again in 2010, OTE’s Corporate Responsibility priorities focused on the four “Building Ties” pillars, with the following priorities that are based on the most important issues for our business and stakeholders during very difficult times in Greece:

  • Marketplace: Utilisation and further development of technological infrastructures and possibilities, with strong emphasis on providing competitive and high quality services to meet customers’ needs within the new framework of market convergence, thus contributing to the development of broadband services and investing systematically in bridging the digital gap and internet safety
  • Employees: Adoption of policies and practices that encourage personal development and recognise good performance; ensuring equality of opportunities in the working environment and promoting cooperation and implementing award programs to further enhance working conditions
  • Environment: Development of actions and initiatives, in the framework of regulations and company policies, using qualitative and measurable quantitative targets, to minimise the ecological footprint of the company, through the limitation of energy consumption, the recycling of materials and the support of environmental Non Governmental Organisations
  • Society: Continuation and expansion of actions and initiatives that contribute to the preservation and protection of social cohesion through support for vulnerable social groups, digital inclusion, cultural heritage preservation and promotion of employee volunteerism; with particular focus on the regions

Each of these pillars of OTE’s Corporate Responsibility Program is covered in a section of the 2010 Report. As shown in the table “Goals-Results-Commitments”, in 2010 we met almost all our CR goals set the previous year, by staying focused on sustaining our programmes in difficult times and making incremental progress.